Without any notice in
advance, Google has just announced its new Nexus smartphone - the LG
Nexus 4. As the name implies, this time Google has decided to partner
with LG for the production of its latest 'pure Android' handset, instead
of Samsung, which was the producer of the Nexus S and Galaxy Nexus.
Apparently, this year LG has managed to impress El Goog with the
remarkable technology that it managed to pack inside its Optimus G - not
only does this phone excel when it comes to the quality of its screen,
but it also features a faster processor and more RAM... overall, it's a
geek's dream come true.
It comes as no surprise then that the
Optimus G has served as a template for the Nexus 4. Last year's Galaxy
Nexus wasn't particularly impressive specs-wise even when it launched,
and it was soon largely overshadowed by other, higher-spec'd devices
that came out. Well, this time it's different. No Android handset can
currently compete with the Nexus 4 when it comes to sheer specs and
screen quality, and with the other major players' top phones for the
year already revealed, chances are that things will stay like this at
least for a while.
But LG has a tough journey ahead of it. It's
facing a fearful opponent in Samsung, which is constantly in pursuit of
"The Next Big Thing." In our case, this means that Samsung is not only
successful, but it's also surprising customers with new gadgets and
ideas - some of which not making much sense, but the company's pushing
them anyway, flooding the market and drowning everything in its way.
With the Nexus 4, though, LG has a window of opportunity. Very rarely
does the smaller South Korean company manage to come out with tech that
is ahead of its bigger neighbor, and now is one of those rare occasions.
Not only that, but it has also gotten the blessing from Google, which
can be a pretty significant boost in the land of smartphones.
So
who is going to win this battle? Of course, we cannot talk about winning
the war, but we have a very interesting battle going on at the end of
2012, which will probably extend to the beginning of 2013 as well. On
one hand, we have LG with its well-balanced Nexus 4, and on the other,
we have Samsung's line-up of "Next Big Things." Will LG's affair with
Google be enough to disrupt the empire that Samsung is building on top
of Android? Let's take a closer look at what the LG Nexus 4 offers and
try to determine its chances of delivering a heavy blow to the seemingly
unstoppable force that Samsung is becoming.
SPECS REVIEW
We
said it already - the hardware of the Nexus 4 is remarkable. From the
display to the chipset, everything in the LG Nexus 4 screams power.
The
display is
one of the main assets of the Nexus 4, and it's also one that will
likely not be bested by Samsung soon. That is because LG has decided to
specialize in the LCD technology, while Samsung is developing its
screens around the AMOLED tech. Of course, it cannot be said that one is
definitely better than the other, as both have their pros and cons, but
for the time being, LG's in-cell touch panels have a clear lead against
Samsung's Super AMOLED, as far as resolution and color quality goes.
When it comes to the size, the LG Nexus 4 is just as generous as
Samsung's top smartphone, the Galaxy S III, so every geek should be
happy with it.
But with screens this big, what's going on with the
dimensions of
the phones? It is very interesting to see how the Nexus 4 stacks up
against the GS III in this respect, because Samsung is known for its
quite thin and light devices. Well, while the Optimus G is a very large
smartphone, LG has come up with an entirely different design for the
Nexus 4, and the result is a device that is surprisingly compact (for
that screen size, that is). The Nexus 4 is both shorter and narrower
than the GS III, and is only 0.5 mm thicker.
In terms of looks,
Nexus devices have never been ugly. The same goes for the LG Nexus 4,
which may not win a design award (at least we hope it won't), but is by
no means bad. Comparing it to Samsung's latest creations like the Galaxy
S III and Note II, we do think that LG has the upper hand in this
department.
Moving on to the
chipset
now. This is another area where LG currently has a lead, but Samsung
will probably catch up soon. The Nexus 4 uses Qualcomm's marvelous
Snapdragon S4 Pro, which features four powerful Krait cores clocked at
1.5 GHz, while Samsung's top offerings right now, the GS III and Note II
are equipped with the quad-core Exynos 4 processor, which is still
extremely fast, but not quite on the same level as the Snapdragon S4
Pro. Using the Optimus G, we've found the S4 Pro to be incredibly
snappy, although its full potential is not really revealed because of
LG's Optimus UI. In the Nexus 4, though, this software skin will not be
present, so we expect the handset to perform unbelievably well,
especially when we know that it packs numerous performance enhancements
courtesy of Android 4.2 Jelly Bean.
One thing that the Nexus 4 won't be that excellent, though, is
storage space.
The base variant of the handset comes with "just" 8 GB, and there's
also one with 16 GB. Since this is a Nexus device, however, there is not
microSD card slot anywhere on the handset. Meanwhile, Samsung, which
likes to put all sorts of features and options in its devices, offers
the Galaxy S III with up to 32 GB of built-in storage
and a
microSD card slot for a lot more. All in all, this should trouble only
those users who have enormous music and video libraries and want to
store them all on their mobile device, you know, just in case there's a
hurricane going through the city and the power goes down.
Who
likes to take photos? That's right - almost everyone. That is why phone
manufacturers are constantly trying to improve the quality of the
cameras they
are using, although we wouldn't say that there has been much
advancement in the recent years, save for some monster camera phones by
Nokia which we wouldn't really consider to be mainstream smartphones.
Still, after we tested the cameras of the Optimus G for AT&T and
Sprint, we were left somewhat disappointed by the results, which lacked
any wow-factor. They were OK for the most part, but not as great as what
we've come to expect from the other top-end smartphones out there like
the iPhone 5 and Galaxy S III. To tell you the truth, we don't expect
the camera of the Nexus 4 to be any better. But who says that every
smartphone should be a great camera phone as well? Obviously, the Nexus
4's main strengths will be the display and performance, while the camera
mastery in the Android world will remain a Samsung exclusive.
Always a major part of the whole experience,
software is
yet another strong side of the LG Nexus 4. With LG's custom UI nowhere
to be seen on this phone, and with Google ready with the latest version
of Android - 4.2, we can only be super-excited about the platform
experience of the Nexus 4. Not only will it be super-fast and
good-looking, but we'll also be enjoying a number of cool new features
that won't be present on other handsets for the time being. These
include lockscreen widgets, updated Gmail app, Play Store, Google Now
Photo Sphere and more.
Obviously, the Nexus 4 will have a
vanilla Android 4.2 UI, which we quite like, and if we have to pit it
against Samsung's TouchWiz Nature UX, we'd probably prefer the stock
Android one. Samsung does have a strong player now with its latest
TouchWiz, which is good-looking (except for certain manus and pop-ups)
and smooth, but with so many TouchWiz phones out there, it's like the
stock Android UI is the exotic one here, and it's an exotic that will
certainly be much quicker in getting software fixes and updates. Plus,
there's nothing in TouchWiz that we can't live without, so this seems to
be a win for LG. If only it could learn from this experience and
improve the custom UI it uses for its other phones...
Of course,
Android 4.2 is a much bigger topic that deserves its own article. If
you'd like to learn more about Google's latest mobile OS, please check
this post for more details.
CLOSING WORDS
All
in all, we are convinced that LG has a shot at closing in on Samsung,
but the Nexus 4 will not be enough. It's very hard to close such an
enormous gap with a single handset, no matter how good it is. Instead,
LG will have to continue producing such impressive devices, in order to
change its status of an underdog in people's minds. But while it's more
than certain that Samsung is much more deeply ingrained in the mind of
the smartphone user, it's also undeniable that the best Android handset
this Holiday season will, most probably, be an LG.